{"id":11071,"date":"2026-09-21T12:31:43","date_gmt":"2026-09-21T10:31:43","guid":{"rendered":"https:\/\/www.zmc.com.tn\/?p=11071"},"modified":"2026-09-21T12:32:32","modified_gmt":"2026-09-21T10:32:32","slug":"du-concept-au-management-linnovation-et-lentreprise-tunisienne","status":"publish","type":"post","link":"https:\/\/www.zmc.com.tn\/?p=11071","title":{"rendered":"Du concept au management&#8230;l&rsquo;innovation et l&rsquo;entreprise tunisienne."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11071\" class=\"elementor elementor-11071\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-809ed60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"809ed60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4500ed\" data-id=\"c4500ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ede9f8c elementor-widget elementor-widget-image\" data-id=\"ede9f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"247\" height=\"330\" src=\"https:\/\/www.zmc.com.tn\/wp-content\/uploads\/2026\/09\/21092026mag.png\" class=\"attachment-large size-large wp-image-11075\" alt=\"\" srcset=\"https:\/\/www.zmc.com.tn\/wp-content\/uploads\/2026\/09\/21092026mag.png 247w, https:\/\/www.zmc.com.tn\/wp-content\/uploads\/2026\/09\/21092026mag-225x300.png 225w\" sizes=\"(max-width: 247px) 100vw, 247px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e954012 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e954012\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-460962a\" data-id=\"460962a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fc01c3 elementor-widget elementor-widget-text-editor\" data-id=\"9fc01c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Un ouvrage qui propose un tour d\u2019horizon dans un univers, celui de l\u2019innovation, devenu de plus en plus la pr\u00e9occupation majeure de toutes les \u00e9conomies qui cherchent de nouveaux seuils de performance et de toutes les entreprises qui sont d\u00e9termin\u00e9es \u00e0 gagner cette bataille, \u00e0 aller de l\u2019avant, dans une \u00e9conomie globalis\u00e9e, qui ne \u00ab\u00a0jure\u00a0\u00bb que par la comp\u00e9titivit\u00e9.<\/span><\/p><p><span style=\"color: #000000;\">Il expose le dernier \u00e9tat des connaissances des diff\u00e9rents aspects de cette culture, depuis le concept jusqu\u2019au management, tout en d\u00e9voilant l\u2019exp\u00e9rience tunisienne \u00e0 travers des cas pratiques du domaine agricole et agroalimentaire celui de l\u2019industrie et celui des services.<\/span><\/p><p><span style=\"color: #000000;\">Par sa d\u00e9marche pragmatique et didactique, ses expos\u00e9s synth\u00e9tiques et sa documentation riche, cet ouvrage r\u00e9pond pleinement, \u00e0 l\u2019attente des \u00e9tudiants, des dirigeants d\u2019entreprise ainsi que leurs collaborateurs et des d\u00e9cideurs politiques et \u00e9conomiques.<\/span><\/p><p><span style=\"color: #000000;\">Dot\u00e9 d\u2019une solide formation en \u00e9conomie et, plus particuli\u00e8rement, en micro-\u00e9conomie et et \u00e9conomie du d\u00e9veloppement, l\u2019auteur Mokhtar ZOUARI fonde en septembre 1992 la Revue d\u2019entreprise qu\u2019il dirige pendant trois d\u00e9cennies.<\/span><\/p><p><span style=\"color: #000000;\">Il est l\u2019auteur de \u00ab\u00a0les patrons tunisiens\u00a0\u00bb publi\u00e9 en 2022, qui a remport\u00e9 le Prix national du Minist\u00e8re de la culture dans la cat\u00e9gorie \u00ab\u00a0Etudes en humanit\u00e9\u00a0\u00bb, et \u00ab\u00a0l\u2019entreprenariat f\u00e9minin\u00a0\u00bb paru 2024.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un ouvrage qui propose un tour d\u2019horizon dans un univers, celui de l\u2019innovation, devenu de plus en plus la pr\u00e9occupation majeure de toutes les \u00e9conomies qui cherchent de nouveaux seuils de performance et de toutes les entreprises qui sont d\u00e9termin\u00e9es \u00e0 gagner cette bataille, \u00e0 aller de l\u2019avant, dans une \u00e9conomie globalis\u00e9e, qui ne \u00ab\u00a0jure\u00a0\u00bb que par la comp\u00e9titivit\u00e9. Il expose le dernier \u00e9tat des connaissances des diff\u00e9rents aspects de cette culture, depuis le concept jusqu\u2019au management, tout en d\u00e9voilant l\u2019exp\u00e9rience tunisienne \u00e0 travers des cas pratiques du domaine agricole&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-11071","post","type-post","status-publish","format-standard","hentry","category-4"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.zmc.com.tn\/index.php?rest_route=\/wp\/v2\/posts\/11071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zmc.com.tn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmc.com.tn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmc.com.tn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmc.com.tn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11071"}],"version-history":[{"count":4,"href":"https:\/\/www.zmc.com.tn\/index.php?rest_route=\/wp\/v2\/posts\/11071\/revisions"}],"predecessor-version":[{"id":11091,"href":"https:\/\/www.zmc.com.tn\/index.php?rest_route=\/wp\/v2\/posts\/11071\/revisions\/11091"}],"wp:attachment":[{"href":"https:\/\/www.zmc.com.tn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmc.com.tn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmc.com.tn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}